KOOL is a new innovative brand in the Latvian petroleum retail market with a fresh and contemporary concept. KOOL’s strategy relies heavily on competitive pricing as well as a premium customer experience, by offering carefully selected and locally sourced foods.
“Callidus Capital” Ltd acted as an exclusive financial advisor to KOOL assisting on all aspects of its development since its launch when the idea was only on a paper. Callidus Capital developed comprehensive business plan and participated in creation of strategy and brand, which allowed to raise first round of investment in October, 2016 followed by 2nd round investment in June and November, 2018.
Since launch, KOOL has attracted over 7.5M€ funding from the various local entrepreneurs as well as private and institutional investors, including leading investor in the Baltics – Baltcap fund.